OVERVIEW

The London Aviation Museum Campaign is an example of gamified, story-led marketing that has been conceived to breathe new life into the Jet Aircraft Museum by employing storytelling techniques in the process. It revolves around a novel concept of reveal, whereby stories about Canadian pilots, and the rich history associated with them, are discovered as people consume their beverages. This approach allows for a fusion of brand revitalization and education through the use of attractive branding techniques that would encourage visitors not only to visit the museum but collect souvenirs as well.